Cottage cheese has gone from diet food relic to social media superstar, with sales up 25% in 2026 as TikTok creators discover its versatility as a high-protein ingredient.

Why Cottage Cheese Is Trending

At 24g of protein per cup with only 180 calories, cottage cheese is one of the most protein-dense foods available. TikTok creators have found creative uses beyond eating it plain.

Viral Cottage Cheese Recipes

Best Brands

Good Culture and Muuna lead the premium cottage cheese market with cleaner ingredients and better taste. Store brands from Trader Joe's and Costco (Kirkland) offer excellent value.