A consumer advocacy study has documented an average 15% reduction in restaurant portion sizes over the past two years while menu prices increased 20%, effectively creating a 35% decline in value for diners.
The Evidence
Researchers photographed and weighed dishes at 200 chain restaurants quarterly for 2 years. Protein portions shrank the most — chicken servings dropped from 8oz to 6.5oz while steak servings lost a full ounce on average.
Consumer Response
Dining out frequency has dropped 12% among consumers who noticed the shrinkage. Restaurants argue food costs have risen 30% and portions reflect sustainability goals.
- 15% smaller portions on average
- 20% higher prices — 35% value decline
- Protein portions hit hardest
- Dining frequency down 12%